Enrich Interactions Through an Omnichannel Customer View
Leverage thorough customer profile, metrics, and omnichannel shopping and service history to deliver exceptional customer service and build enduring relationships with Manhattan Customer Engagement.
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Customer Engagement – Omnichannel Customer View
A comprehensive, omnichannel view of the customer is critical to delivering exceptional service that builds lasting relationships.
Manhattan’s customer engagement technology is a powerful tool that combines customer purchase history, brand interactions and social conversations. Summary metrics, such as customer lifetime value, are easily visible, providing retail teams with comprehensive and valuable insights into each individual with whom they come into contact.
During or after a sale, when customer support is needed, the interaction is put within the context of that person’s complete history. Through Manhattan Active® Point of Sale, store associates can leverage this rich information to personalize customer interactions in the store. Customer service representatives can access the same, robust information through Manhattan’s Contact Center solution to provide elevated service. Across channels and over time, these applications optimize the presentation of key data to help brands forge deeper connections and greater loyalty.
Key Takeaways
- Helps retailers improve customer service through a unified view of the customer's complete omnichannel shopping history.
- Gathers and presents a combined view of customers' previous customer service interactions and transactions across channels.
- Provides a side-by-side view of preferences and experiences with customer history to tailor interactions.
- Applies lifetime spend, purchase tendency, social insights and more to tailor interactions further.
Related Insights
Personalize Customer Interactions in Retail Stores
Learn more about how Manhattan enables personalized retailing in-store using rich customer information with Manhattan Active Point of Sale’s Clienteling capabilities.
Provide Customers With Post-Purchase Visibility
Manhattan's Digital Self-Service capabilities enable customers to view their order history and receive proactive notifications, providing a convenient post-purchase experience for customers.
Elevate Customer Service With Rich Customer Insights
Manhattan’s Contact Center solution brings a single view of the customer to life, enabling customer service associates to view the entire customer history through a single dashboard.
Let’s build better customer relationships together
Learn how Manhattan Customer Service and Engagement can help you deliver exceptional service and memorable experiences that build enduring customer relationships.