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Customer-Centric Demand Planning

Exceed customer expectations with unmatched precision and intelligence, optimizing inventory across all channels in real-time.

Empower Your Inventory Strategy with Customer-Centric Precision

Customer-Centric Demand Planning enables retailers to meet customer demand, maximize sales, and reduce costs through seamless, data-driven inventory management.  

A Holistic Approach to Demand Planning for an Omnichannel World

Today’s retail landscape offers unprecedented ways to leverage available inventory. With the right tools, retailers can optimize inventory regardless of where it resides, driving sales and reducing costs. Machine learning monitors the network at every level, aligning inventory with demand in real-time. Omnichannel Demand Planning provides built-in analytics, equipping retailers with a data-driven foundation to fulfill customer expectations and enhance profitability. It’s a strategic advantage for retail leaders committed to innovation.  

Optimizing Demand by Fulfillment Experience

Customer-Centric Demand Planning forecasts both lift and shift, giving retailers full visibility into the impact of these dynamics. Forecasting demand lift alone could result in an inventory surplus at the point of demand origination. Understanding the dynamics of demand shift from the point of demand origination to the fulfillment location helps keep inventory levels optimized.

Understanding Demand in an Omni Environment

Customer-Centric Demand Planning realigns demand with the current inventory strategy to avoid over-inflating store forecasts. For example, if a shipment is made from the store because the distribution center (DC) is out of stock, both the demand location (the DC) and the fulfillment location (store) must be appropriately credited to maintain inventory balance.

Customer-Centric Demand Planning with an Omnichannel Focus

Real-World Application: Piloting Next-Day Delivery

You’re piloting next-day delivery and plan to use your stores to fulfill this promise with Customer-Centric Demand Planning.

Customer-Centric Demand Planning allows retailers to introduce new shopping experiences and test their success. Omnichannel Demand Planning capabilities give retailers full visibility into the business impact of various consumer fulfillment options. Measuring demand and forecasting appropriate inventory levels in a connected commerce world keeps customers happy, costs down, and the business competitive.

Customer-Centric Demand Planning Helps Retailers

Understand Demand

by fulfillment experience to better align inventory and fulfillment.

Reduce Potential Overstocks

across the enterprise network resulting from optimizing sales.

Reduce Inventory Cannibalization

across fulfillment experiences.

Customer-Centric Demand Planning provides retailers with the tools they need to address today’s challenges, maximizing sales and customer service while achieving greater returns on inventory assets. Omnichannel Demand Planning’s machine-based learning self-tunes inventory strategies to drive cost efficiency across the network while enabling the fulfillment options consumers demand.

Customer-Centric Demand Planning for Wholesalers

Customer-Centric Demand Planning redefines how wholesalers manage inventory. By leveraging the unified capabilities of our industry-leading Supply Chain Planning solution, it empowers demand planners, buyers, and inventory analysts to deliver efficient replenishment service levels tailored to each customer’s unique needs.

Achieve Exceptional Customer Service, Strategically

Customer-Centric Demand Planning provides wholesalers with the tools needed to deliver the highest levels of customer service. By unifying the customer value chain through coordinated partnerships, it ensures that inventory strategies are aligned with customer needs. This approach not only enhances service levels but also drives sustained business growth.

Improve Service Levels with Insights for Growth

For many organizations, 80% of business often comes from just 20% of clients. Customer-Centric Demand Planning helps wholesalers identify these key customers, isolate their unique demand patterns, and analyze data using a unified forecasting method. The result is a more prescriptive, effective replenishment strategy tailored specifically for the demands of connected commerce, enabling growth and long-term success.

How Customer-Centric Demand Planning Transforms Your Supply Chain

Customer-Centric Demand Planning seamlessly integrates demand forecasting, replenishment, and allocation within a single cloud-native platform. Inventory optimization becomes part of the entire supply chain, delivering more precise and actionable insights.

Tailor inventory management to the unique demand patterns, purchasing behaviors, and service requirements of individual customers. This granular approach gives wholesalers a significant competitive edge by optimizing forecasts and inventory for diverse client bases.

Manhattan Active SCP enables real-time adjustments to inventory strategies based on customer priorities such as profitability, service-level agreements (SLAs), or strategic importance. This flexibility ensures that high-priority customers always receive the attention they need, enhancing satisfaction and loyalty.

Leverage advanced analytics and machine learning to continuously refine and optimize inventory levels. By learning from historical data, seasonal trends, and exceptional events, the platform delivers highly accurate predictions, surpassing traditional, rule-based systems.

With Manhattan Active SCP, gain complete visibility across your supply chain for more effective inventory management. Real-time insights and scenario simulations empower wholesalers to make informed, strategic decisions—without the need for additional modules or complex integrations.

Manhattan Active® Supply Chain Planning (SCP) with Customer-Centric Demand Planning is built to perform in environments where precision, scalability, and reliability are essential, giving you confidence in your inventory management strategy.

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