Enhance Checkout With Omnichannel Cart and Promotions

Optimize Stores for Omnichannel

Point of Sale

The store checkout process is ripe with opportunity to create an improved customer experience. As stores transform into omnichannel selling hubs, retailers must transform the checkout experience, too. A frictionless and fast checkout process that seamlessly finalizes mixed purchases of items for immediate receipt and items for order fulfillment boosts customer satisfaction and provides opportunities for sales growth. Stores can further boost sales by enabling associates to offer attractive omnichannel promotions at checkout.

Manhattan Active Point of Sale is natively omnichannel, offering a unified checkout experience for mixed purchases, enhanced by omnichannel promotions, enabling retailers to capitalize on the growth opportunities of omnichannel selling while improving customer convenience.

Omnichannel Cart

Omnicart capabilities guide store associates through setting up each item in the checkout transaction, including the customer's preferred fulfillment method, such as entering and validating ship-to-address or confirming store pickup location. Manhattan Active Point of Sale’s Endless Aisle Selling capabilities work with Omnicart to provide associates with the necessary visibility into inventory data during checkout, allowing store associates to search for and reserve inventory for shipping or pickup. Delivery and pickup promise visibility displays the expected delivery date for ship-to or pickup date for store pickup orders, allowing the customer to confirm these dates.

With Manhattan Active Point of Sale, checkout becomes a customer service differentiator. One unified checkout transaction with a single receipt improves efficiency and customer convenience. Transaction confirmation emails with attached PDF receipts are supported by email queue management, ensuring convenient and reliable delivery of emailed receipts to customers. Additionally, receipts can be represented in multiple languages.

Accelerating Checkout with Mobile and RFID

Manhattan Active Point of Sale also provides multiple capabilities that enhance the speed and convenience of customer checkout in stores. RFID scanning accelerates the checkout process. Shopping carts can be saved at any time and completed later, providing customers with greater convenience in finalizing their purchases. Of course, checkout convenience is enhanced by allowing customers to checkout anywhere in the store with a store associate using their mobile point of sale.

Omnichannel Promotions

Manhattan Active Point of Sale provides powerful promotions capabilities for store associates to enhance the customer experience during checkout or order pickup. Powered by Manhattan's Enterprise Promotions solution, store associates can present attractive promotions and deals to customers to entice sales and delight shoppers. Enterprise Promotions provides a single system of record for promotions across a retailer's sales channels, including stores, for consistent presentation and usage of promotions. With Enterprise Promotions, retailers can manage the lifecycle of promotions from one system, eliminating the inefficiencies and inconsistencies of managing promotions separately for each sales channel.

Store associates are automatically presented with promotions and offers that leverage the customer's profile and current order/cart, empowering them to upsell and cross-sell at checkout. Order and order line attributes are automatically evaluated to determine if a promotion is applicable for a given transaction. To make it easy for store associates to present promotions that entice customers, Manhattan Active Point of Sale provides store associates guidance and messaging as a checkout transaction approaches a promotion threshold to simplify selling to customers.

Advance promotion logic supports precisely targeted promotions, including customer eligibility, product qualifications, and deal benefits. Fixed-priced kits, coupons, shipping discounts, payment-type offers, and bounce-back coupons enable retailers to provide creative promotions and offers that increase sales.

• Enhances the store checkout process with capabilities optimized for omnichannel purchases, improving store sales and customer convenience.
• Omnicart capabilities enable store associates to efficiently check out customers for mixed purchases of items available for immediate receipt, pickup in alternate stores, ship to store, and home delivery. The associate completes checkout for mixed purchases in a unified transaction with a single receipt.
• Promotions capabilities allow for consistent use of promotions across sales channels, with store associates offering a wide range of promotions at checkout or store pickup based on the customer's immediate purchase and omnichannel history.