Brooks Brothers Secures "The Holy Grail" of Endless Aisle With Manhattan

Brooks Brothers, the oldest American apparel brand dating back to 1818, selected Manhattan Active® Omni in 2018 to optimize its ecommerce fulfillment capabilities. At the time, they were fulfilling ecommerce orders from a single distribution center (DC) at discounted prices to sell out-of-season product. The retailer wanted to leverage available inventory from all of its stores to fulfill ecommerce orders more efficiently and at full price.

Watch as Brooks Brothers Senior Vice President and Chief Information Officer Todd Treonze talks about how Manhattan Active Omni enhanced its omnichannel fulfillment potential moving forward and enabled the retailer to stay afloat during the Covid-19 pandemic when digital orders skyrocketed from 35% to 100% overnight.