Michaels Crafts A Profitable Omnichannel Approach that Meets Evolving Shopper Expectations
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Uma Bhemisetty, EVP and CIO, describes how Michaels has deployed Manhattan Active® Omni technology to optimize omnichannel performance through its digital sales channels and store fulfillment capabilities.
Their flexible order management platform has transformed Michaels’ operations, by providing customers with a wide variety of fulfillment options, and empowering associates with the tools and insights needed to deliver convenient but differentiated shopping experiences. This platform has also provided the resiliency and adaptability needed to thrive in a fast-changing retail industry.
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Read more about how Order Management came to the rescue and transformed Michaels' business.
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